AirTight Networks today announced its preliminary 2014 results, as well as plans for growth in 2015. There are three key factors in the cloud managed WI-Fi provider’s plan: a shift in the sales model, new executive team additions and key industry partnerships. These factors, as well as the development of an analytics-rich partner application, earned AirTight Networks various industry awards in 2014, including the CRN Tech Innovator award and the NextGen Cloud Computing Award.
Let’s begin with AirTight’s sales model shift. Company representatives said that their organization has found success in the shift from a direct sales model to a channel-driven sales model. In fact, AirTight is on track to have 80% of all sales go through the channel in 2015. For international sales, this number is expected to be 100%.
This sales shift has itself been a main factor in bringing top-level talent to AirTight’s executive team. In 2014, the organization added Rick Wilman as COO, and Mike Anthofer as CFO. “Rick and Mike are both highly experienced Silicon Valley executives with distinguished track records in the technology space,” said David King, Chairman and CEO of AirTight Networks, in a recent news release. “Both are strong leaders critical to propelling AirTight to the next phase of rapid growth and development.”
Finally, AirTight has been working to develop key industry MSP partnerships in 2014, set to continue in 2015. These partners include Earthlink and Hughes, and help AirTight drive technology innovation in its product line.
