By Bob Vogel, B2 Marketing
Last month I wrote about the huge opportunity that exists for EVERY IT service provider and MSP in the medical and healthcare market.
In that article I explained that recent changes in the federal law called HIPAA (Health Insurance Portability and Accountability Act), dramatically broadened the definition of what kinds of organizations are required to have formal IT security risk assessments performed annually.
And, if you’re reading this article before 2 PM EST on Thursday May 22, then I strongly recommend that you click here to register for a special SMB Nation webinar, sponsored by RapidFire Tools, Inc. that will open your eyes to this opportunity and give you the secret sauce to make it work for you.
In a nutshell, we’re talking about a service you can deliver to everyone who collects and/or stores personal health-related information, PLUS anyone who does business with those organizations and might have access or exposure to that information.
It all adds up to more than 3 million prospects to whom you can sell a very compelling service. It’s required under the law AND could prevent a devastating data breach. Moreover, this is the kind of service that could easily turn a one-time project into a full-service client.
The service is a HIPAA risk analysis. You probably have no clue how to do one of these things right . . . but guess what - you’ve got A LOT of company! The fact is that most IT service providers and MSPs don’t understand the law or the requirements, and don’t know where to start.
That’s why the new HIPAA Compliance module recently released by RapidFire Tools represents such a gold mine. It literally walks you through doing a HIPAA Risk Analysis in step-by-step fashion, and even automates the collection and validation of a lot of the data you need for the analysis.
Most important of all, the tool automatically generates the key complex documents that are required by the law, and allows you to brand them as your own and offer them up as the final deliverable of your work.
You absolutely need to get educated about the law. In fact, if you have any clients who are covered by HIPAA that means, by extension, YOUR COMPANY is also required to do your own HIPAA risk analysis.
If you want to know if your business is covered by the law, and also learn more about the opportunity, take 10 minutes right now to watch this super-informative video featuring noted HIPAA expert Mike Semel.
Then, when you’re ready to jump ahead of the pack, visit www.rapidfiretools.com/nd_hcm.shtml.
