IT firms that highlight expertise and innovation will be most successful with small and medium business customers, which choose and maintain relationships with IT for these qualities, a CompTIA study showed.
More than 70 percent of SMBs used an IT firm at least occasionally within the last year, but they don’t always view their provider as a “trusted adviser,” according to CompTIA, which suggests providers still have room to improve.
“IT firms that want to maintain their relevance with SMB customers must move from the management of isolated technology pieces to management of the overall structure,” said Seth Robinson, senior director, technology analysis, CompTIA. “By doing so they are better positioned to drive technology decisions that align with the customer’s business needs.”
“Enabling SMBS with Technology,” CompTIA’s study, surveyed 500 SMB executives and professionals in the United States in December 2014. The complete report is available here.
