Email marketing service provider StreamSend shared six steps how agencies and marketers can assist clients by adding online remarketing to their clients’ email mix and boosting email campaigns’ conversion rate.
- Campaign Deliverables: Marketing deliverables should include an email template, the email campaign landing page, and a variety of sizes of remarketing display ads with dedicated landing pages.
- Content: Though the campaign must be cohesive, each deliverable should have distinct messaging based on its objective. For example, while the landing page and the remarketing ad are part of the same campaign, the landing page is intended to get people to take action and the remarketing ad is designed to target those who didn’t take action and direct them back to the site.
- Create Meaningful Ads: Create ads that encourage people to interact with the ads instead of ignore them. To do this, create versions of ads targeted at specific audiences and ads that reveal important or new facts about your clients’ service or product.
- In for a Penny, In for a Pound: Decide whether to give people who have taken action on your clients’ site a different offer than those who haven’t.
- Remarketing Landing Pages: Create a specific landing page for remarketing that may be slightly different than the original campaign landing page. Remember that the site visitors did not take action on the first landing page.
Data: Use data to refine and improve content, creative, offers and landing pages.
