By Bob Vogel, B2 Marketing
I’m sure I don’t have to tell you how hard it is to generate honest-to-goodness qualified leads – that is, having an opportunity to pitch your services to organizations actually ready and able to do business with you.
Most service providers and MSPs I know find marketing and sales to be the hardest part about running their businesses. In fact, most have resigned themselves to relying almost exclusively on word-of-mouth referrals for new clients.
If you’re in that boat, then you certainly can’t afford to squander those precious few opportunities. You need to “bat 1000” when it comes to closing those leads and turning them into clients.
There’s some great free information available for you in an information-packed 16-minute webinar presented by noted IT Sales Guru, Gil Cargill.
Gil’s been enriching the lives of IT Service Providers by teaching them how to sell for more than 30 decades, and salesmanship is one of those “evergreen” skills that never get old. In fact, when it comes to guys like Gil, they don’t get older, they just get better.
So, when he was asked to put together a segment for a recent RapidFire Tools webinar for Network Detective customers, Gil really delivered the goods.
The connection between what RapidFire Tools does, and what Gil does, may not seem obvious at first. One makes non-invasive IT Assessment tools and the other teaches IT guys how to sell.
But when you talk to Gil, he’ll tell you that Network Detective is one of his favorite tools to recommend to his clients.
“I love this tool because it almost makes it a no-brainer for IT guys to generate leads,” he said. “And that allows me to focus on teaching the IT guys how to close those leads with my proven strategies and techniques.”
