The opportunity to serve small and medium sized businesses (SMBs) with cloud services is going to take off in 2015. As the scope of SMB cloud deployments grow beyond a single service, they will need their channel partners more than ever.
The foundation has been laid in 2014 with initial deployments of cloud services like Unified Communications as a Service (UCaaS) and other solutions. From this beginning, SMBs will expand the number of services they use in the cloud. Their comfort levels and experience with cloud services continues to grow and the barriers to adopting new services are almost non-existent.
IDG Enterprise notes in its 2014 Cloud Computing Study that 69% of respondents to its cloud survey say they have at least one application or a portion of their computing infrastructure in the cloud. That’s a great start and demonstrates the role cloud is playing in the market. With at least one service in the cloud, there’s nothing stopping businesses from exploring other ways to use cloud in their operations.
Interconnects, Managed Service Providers (MSPs) and carriers that can cater to the needs of SMBs with a suite of cloud services have a huge potential customer base. These channel partners can be their guide and advisor as they adopt more and more cloud services and look to the cloud to simplify their IT operations.
Overall cloud investments are up 19% since 2012, according to IDG Enterprises, and we believe this growth will accelerate particularly amongst SMBs. When an SMB has adopted one cloud service, its channel partners have the opportunity to deliver a whole suite of cloud services to SMBs and we see that as a tremendous growth driver in the New Year.
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