eVoice, a virtual phone service provider and division of j2Global, announced the results of a recent study on the use of apps by SMBs. The main finding was that SMBs across the board are becoming more particular about the apps they use, with many saying that they will delete/uninstall an app that either glitches, or doesn’t what it’s supposed to.
“Considering the productivity benefits, it’s not surprising that business professionals are embracing the benefits of mobile apps" said Mike Pugh, vice president of marketing for j2 Global®. "As this trend continues, we expect to see a greater interest in business productivity tools, which is why we’re continually improving the features available with our eVoice® and eFax® mobile apps. As a leading provider of Cloud Services for business, we remain committed to new solutions to support the needs of mobile business professionals.”
Other key survey findings are as follows:
- 37% of SMB respondents said that they know whether or not they will keep an app within one week of use.
- 37% of respondents have between 6-10 business apps, while 44% have between 1-5 business apps.
- Apps that succeed are those that deliver value quickly at little or no cost.
- “Try before you Buy” is the rule, not the exception, to a successful application.
- Communication apps, like Skype and eVoice are at the top of most respondents’ list for integral business applications.
- Productivity and educational apps, like Evernote and TED (respectively) rank second.
- 55% of respondents said they have entertainment applications, such as YouTube and Hulu, on their devices.
- 2% have dating apps on their devices.
For more survey results, please visit the site here, or view an infographic here.
