According to a recent study by Harvard Business Review Analytic Services , it is business agility, not cost, that is driving cloud adoption.
Enterprises are recognizing that if you only focus on cost-savings, you are missing out on the bigger benefits of the cloud. The study notes that business agility was the leading driver for cloud adoption among all respondents, with 32% saying it was their primary reason for pursuing the cloud.
This is a great sign for the market. Enterprises are seeing cloud as a competitive advantage, rather than just a way to improve a balance sheet. By not leading with cost, enterprises are positioning themselves to be more productive, efficient, and competitive. When we talk about business agility in the context of cloud communications, it is really about the ability to change and grow, and improve or streamline communications, which feeds competitiveness.
In the past, enterprises buying premise-based solutions needed to anticipate near term or future needs and be ready to lock themselves in for multiple years. With cloud communications, you can grow, shrink or change how your offices are structured without the fear of being strapped with the wrong equipment.
Cloud communications services can scale to meet the needs of a growing business with the flexibility to cater to the communications needs of an increasingly mobile workforce. When adding offices or phasing them out, the enterprise has control and they are able to quickly adjust their communications requirements to meet the needs of their employees. The responsibility to ensure the scalability of the communications services is in the service provider’s hands, rather than the enterprise.
Upfront costs are minimal and it is an opex-driven model. That gives the enterprise an efficient way to manage cashflow and positions them to invest in communications services based on real demand instead of anticipated requirements.
Since the servers and software are in the cloud, features and functions are more easily improved and enhanced over time. This future-proofs the enterprises communications services and prepares it to adjust and adapt to new technologies and user behaviors. It also helps lengthen the lifecycle of the premise-based telephone and video end-points since they look to cloud services for updates, as well as enhanced features.
Enterprises that adopt cloud communications are preparing themselves to manage change in the future and react quickly to new opportunities. They can be faster and more efficient than competitors and use the cloud business model to create new advantages in their operations.
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