On September 10th, 2019 Axcient announced a lead generation program designed to help MSP's capture new business opportunities. This free program to partners was built to “To help our partners grow and expand their businesses, we created a
lead-gen program so they can easily acquire new clients and opportunities,” said Corey Banner, director of Partner Success. “
“As a channel-focused company, we are taking the end-user leads we generate and qualify each month and sharing them 
directly with our partners—available through the newly released Axcient Marketing Portal. With Axcient, partners are getting back more time because they only need to go to one place to manage their Axcient products, billing, support requests, and marketing.”
One of the top challenges MSPs face is attracting new clients. Axcient is making it easy for partners to acquire new clients through the new lead-gen program. As part of Axcient’s digital marketing efforts, the company is consistently generating end-user leads in the North America and the U.K. When the leads come in, Axcient qualifies the leads, and then brings the opportunities to partners. The leads can be accessed through the recently launched Axcient Marketing Portal (AMP), which is also seamlessly integrated into the Axcient Business Availability Portal.