Interact more effectively with the people who matter most to your business with Custom Call To Action, Community Hashtags & More
By Rishi Jobanputra
Engaging with your community can be hard for organizations of all sizes. Whether you’re a small business looking for topics to spark a discussion, or a larger organization trying to foster authentic conversation, interacting with your community means strengthening ties with your existing network.
Last year, we unveiled the new Linkedin Pages to help organizations of all sizes join in meaningful conversations with LinkedIn’s community of more than 630 million professionals and 34 million Pages.
Today, we’re excited to announce new features for LinkedIn Pages that make it easier to engage your community and participate in the conversations that matter most to your business. LinkedIn Pages provides you with an indispensable hub to connect with your employees,
customers and prospects who support your brand and want to stay in the know with your organization.
Going forward, we plan to release new features once a quarter, so you can keep track of all the important updates that allow you to make the most of your LinkedIn Page.
Custom Call to Action (CTA) and Analytics - A new way to drive leads and measure impact
As a Page Admin, you’ve told us that you wanted the ability to customize the way that you engage with your Page followers and visitors. Beyond the primary “Follow” button, we’ve now added the ability to select a custom CTA button for your Page. Five new options make it easy to turn your Page visitors into potential leads, and new analytics provide deeper insight into how many visitors are engaging and converting.
CTA button options include:
• Contact us
• Learn more
• Register
• Sign up
• Visit website
You can find the click-through analytics for your custom CTA button in two places: Either the Dashboard on the left-hand side of your Page Admin home or at the top of your Visitor Analytics tab.
Community Hashtags - Join the right conversations
We’re also introducing Community Hashtags, so you can associate your Page with relevant hashtags and join important conversations that members and organizations are having on those topics. From #AdvertisingWeek to #Blockchain, it’s easy to jump in and participate from the perspective of your organization.
Mobile Admin Editing - Update your Page from anywhere
With more members using LinkedIn on mobile, you need the ability to post, respond and edit your Page on the go. Now, you can update key Page details and edit posts you’ve already published from your mobile device.
To learn more about the updates in today’s announcement, visit our Pages Best Practices site here.
Note: Community Hashtags and Custom CTAs are available on desktop only.