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A few weeks ago we announced we were rolling out Bigger Brains v3 to our MSP / IT Service Pro resellers.  The update is mostly in place now (there are a couple of small issues the team is still fixing), and next week we'll host a webinar to show off the new features AND how you can use Bigger Brains to boost your MSP/CSP/IT Service Pro business. 

As part of our ongoing dialog about reinventing yourself, I present for your scrutiny the concept of making the last mile of your operations more efficient. So much emphasize is now placed on pre-acquisition lead generation that we’ve lost sight of improving the bottom line by improving your back office. It’s understandable. We ask a lot of MSPs to be skilled in three areas: finder, minder and grinder.

As our journey towards enhanced partner profitability continues, I want to make a turn at the intersection of professional life. I’d like you to reflect on creating a new niche focused on ransomware (ergo the Vitamin R reference).

First – what is a niche? It’s a focused subset of a market. And that old saying is “there are riches in niches” still holds true.

This past week, ChannelPro issued it’s 2016 20/20 Visionaries. It’s a time-tested formula bordering on gamification where awardees can add yet another logo to their website. Every industry does this and I appreciate ChannelPro’s on-going effort to highlight the leaders in the SMB channel. In particular, I appreciate its efforts to highlight the new members with an art callout and by featuring the newbies with a photo in print.

by Lynn Haber
Senior Writer

Channel partners can take advantage of many cloud marketplace options as part of their go-to-market strategies. Here's what you need to know to get started.