MSP Alert: Taking Your Customer’s Customers to Mid-Funnel Via Unified Communications
Numerous research reports show, and my own personal experience validates, that today’s buying experience dramatically differs from a few short years ago. Forbes reported in “How To Turn B2B Buyers Into Sales Leads” in December 2017 that buyers are “…70% of the way through the decision-making process, conducting digital research” before they ENGAGE with the seller! So that means sellers have to be able to consistently and quickly respond to mid-funnel buyer reach out.