Analytics/Analysis

A big part of driving marketing is connecting and creating engagements with your target audience.  As MSPs you have a tremendous opportunity to be come more effective at marketing your business to drive growth through building effective connections with your customers.  Harry Brelsford of SMB Nation sits down with Dan Albaum of Market Impact to discuss the importance of connections and positive impacts. 

By Harry Brelsford

Like many small business owners, the U.S. tax season came faster than I had anticipated. And having recently moved from Seattle, WA to Austin, TX, a lot of my records were in moving boxes and disorganized. Add to that I recently changed bookkeepers and use a new accounting firm in Tampa, FL. I was going to need to rapidly orchestrate my tax filing process to meet the April 18, 2022 deadline!

Global Cyber Security has been threatening the world for the last 20 years, however, in the last couple of years we have seen businesses working overtime to gain an edge on these cyber threats.  According to a recent report by Check Point Research the number of attacks on corporate networks increased by 50 percent in 2021 compared to 2020. 

Network Monitoring is the practice of identifying components within the network that are in need of help or problem solving.  These components can include but are not limited to components, availability, latency and reachability in the network.  By monitoring your network using a monitoring software it can provide real time information to the network administrator to help the network run optimally, proactively determine needs, and optimize efficiencies. 

Although cyberattacks have been around for years, in the last year we have seen a new era of cyberattacks.  These attacks are more sophisticated and have cost companies billions in recovery expenses, fines and lost revenue.  As companies look to protect themselves with technology, employee training, and cyber insurance, they might not be as protected as they think.   

Maintaining, being efficient with resources, improving security, compliance, and having an insight into your businesses evolving IT asset needs are vital in maintaining your business. Proper practices of IT asset lifecycle management encompasses these key practices, while allowing your company to extend asset lifespans, reduce the cost of maintenance, and make the asset more reliable. 

For many marketers 2020 and beyond has changed almost every part of their job.  From moving to an overwhelming amount of digital marketing to engaging customers via virtual meetings, the workflow and engagements of marketing have changed forever.  Although, many transformations have been made the array of sophisticated technology solutions available to help marketers has flourished.

For every business there comes a time when you need to consider outsourcing some of your operations, even if they are things you can do.  After running businesses for years, and trying to accomplish all of the tasks in house we would run in to obstacles, lack the time, energy, and would put things off for too long. 

Over the past decade the world of technology has changed, morphed, and been turned upside down with many MSP’s learning they need to change their service model to be more of a proactive service model instead of a reactive service model.    In order to be more proactive the management of internal tools in your toolbelt becomes one of your most important assets in efficiency in running your businesses. 

Many individuals have written articles on their New Year’s Predictions filled with enthusiasm for the future.  Although, many leading experts write New Year’s predictions, many partners have traditionally ignored them.  This year, Howard Cohen takes a new spin on the traditional New Years predictions as he chats with us about what he has “seen over the past several years which has been gradual but tremendous change in the way

Since most of the world has been living virtually many companies are increasingly using webinars to host virtual events, lectures, presentations and training events.   Although,  many companies are leveraging virtual meetings and trainings to deliver content they are making the mistake of approaching these events as one-off events.  The fact is that the materials from these webinars contain highly educational content that can be used in so many different ways. 

In today’s economic climate it is hard to find talent, however, MSPs are reporting that it is even harder to find talented sales people.  Although sales positions have been around for hundreds of years, the job has not stayed the same and has become more complex with the fast paced society we live in.