Unitrends announced today its immediately implementing a 100 percent channel-driven go-to-market strategy, which will enable it to invest millions of dollars into its channel ecosystem and cultivate new and existing partner relationships worldwide.
“The impetus behind our decision to move exclusively to a channel sales model was simple: we no longer wanted to compete with our partners,” said Kevin Weiss, Unitrends’ president and chief executive officer. “Over the past several years, we’ve developed strong channel partnerships by providing resellers with lucrative sales opportunities and cutting-edge solutions that address their customers’ individual backup and disaster recovery requirements. We are now solely focused on nurturing these relationships and forging new ones to build a world-class sales force comprised of brand ambassadors across multiple functional areas at partner organizations.”
Unitrends will unveil a new custom-built channel program in Q3 2015 focused on training and education. The program, designed from partner survey results and input, is structured to provide increased flexibility and power of choice over level of engagement. More information about the new partner program will be available here.
