Two years after its launch, the service had attracted around 30 active customers
DG News Service - Paris bureau chief, IDG News Service | MARCH 28, 2018
SAP has decided to “sunset” a front-office service with which it hoped to crack the small business market.
Launched in May 2016, SAP Anywhere was supposed to help small companies build online stores, create marketing campaigns, manage inventory and analyze business performance. To achieve this it offered integrations with web services from Google, PayPal and United Parcel Service.
Perhaps more surprising than SAP’s retreat from the small-business market is how little ground it won there.
Despite a worldwide footprint, with launches in the U.S., China and across Europe, SAP Anywhere has fewer than 60 customers -- and almost half of those are inactive, said an SAP representative.
Inactive customers have been given 30 days notice, while active customers will be supported to the end of their current contract, said the representative.
“The needs of each customer are unique, but we will offer alternatives wherever suitable and we will be interacting with each active customer,” he said via email.
