The Microsoft Worldwide Partner Conference is less than three days away, and presenters and attendees alike are gearing up for the annual event.
This year, Nurture Marketing will provide a standout session on the newly redesigned Microsoft Pinpoint platform, “Winning with words—how to capture customers online and convert them with Pinpoint,” at 3:30 p.m. July 13 in N310H. 
Presenter Eric Rabinowitz, Nurture Marketing CEO, will share search ranking criteria and tips for maximum long-term lead capture. Attendees will also hear from Jeff Goldstein, Queue Associates World Wide managing director, who will explain how Pinpoint affected his organization.
Nurture Marketing President Erik Frantzen said Pinpoint performed well in FY2015, giving out more than 94,000 leads, and is projected to provide more leads year-over-year in FY2016.
"We believe more and more traffic will start going to pintpoint than ever before, so it’s important for partners to understand what keywords it’s built upon to improve search," Frantzen said.
Nurture Marketing publishes articles and speaks at conferences nationwide on Pinpoint best practices. It also offers Pinpoint Perfection, a service for businesses of all sizes providing clients with keyword development, content writing and profile monitoring from a dedicated Nurture Marketing team.
For more information about Nurture Marketing’s Pinpoint Perfection service, visit the Nurture Marketing site. WPC session details are available here.
