NetSuite, Inc. announced they have acquired London-based Venda, in a deal that will allow NetSuite to expand into the European market.
By acquiring Venda, a leading cloud-based digital commerce solution provider, NetSuite will be able to better deliver an omnichannel commerce experience to their customers.
"Venda pioneered the concept of bringing commerce to the cloud and their expertise in supporting the needs of companies throughout Europe is a perfect match for NetSuite as our customers begin to adopt our SuiteCommerce omnichannel platform around the globe," said Zach Nelson, NetSuite CEO. "By combining Venda's deep customer insight and years of experience delivering a real-time, scalable commerce platform with NetSuite's cloud leadership, we can bring new capabilities to B2B and B2C companies of all sizes and transform how they run their businesses."
This unification will bring additional assistance to B2C and B2B businesses as they re-platform for an omnichannel future and will allow NetSuite continue to develop and improve NetSuite SuiteCommerce.
