etouches , a provider of cloud-based event management enterprise software, and Salesforce.com, the largest CRM provider, announced strengthened integration intended to provide a more responsive system and allow for sophisticated workflows
"Our Salesforce integration is simple to setup and yet extremely powerful with broad coverage of the full event lifecycle," said Shane Edmonds, chief technology officer for etouches. "We don't require complex changes to customers' Salesforce organizations such as custom objects or installed apps to manage. In most cases customers won't need a Salesforce integrator or IT support to configure and maintain the integration since the etouches platform will handle calling the appropriate Salesforce APIs when needed."
With this integration, event professionals will be able to create more effective marketing campaigns and capitalize on opportunities by using enhanced data synchronization.
