I recently caught up with Katy Hunter (pictured), long-time Microsoft SMB leader and discussed her role at BING and the Digital Advertising Competency. If you are attending the Microsoft Worldwide Partner Conference this week in Washington DC, you will want to attend the two relevant sessions (listed below).
There are two ways to interact with the Digital Advertising competency. The first way is to make it part of your service offering. What I liked about that is it allows SMB IT Pros to easily add another arrow to the quiver. As the world turns and we expand beyond the on-premises server solution mindset, I said, why not? That is, why not provide digital advertising services.
Pursing the Digital Advertising Competency allows you to sell search-type services into small business. For example, you might offer marketing services for a campaign. This is for both BING and Yahoo! and allows you to play in the $60B search advertising business. Another way to get in the loop is to advertise your own business with free advertising credits (learn more here).
Here are two related sessions you will want to participate in at WPC:
LS110 Optimizing Bing Ads for Bottom-Line Success
Speaker(s): Elizabeth Parker
Join a Bing Ads expert and learn to easily optimize your search advertising campaigns for increased revenue. Learn about the value of the Yahoo Bing Network, how to evaluate your ads, keywords and targeting choices for better performance and discover free tools to better optimize your Bing Ads campaigns. After this session, you’ll get a $100 coupon and understand the below:
- How Bing drives quality traffic
- Quality scores
- Editorial review
- Optimize for your audience
- Bing Ads Intelligence tool
LS111 - Search Marketing for Impact: A Bing Ads Guide
Speaker(s): Katy Hunter
Each day millions of people search the web. Are they finding your product or service? Have you been asking “why search marketing?” and “how can it drive increased profitability?” Join Bing Ads experts and we’ll talk you through the value of search marketing, the easy of launching a Bing Ads campaign and ultimately how the power of Bing Ads can grow your business.
